From tractors on the streets to floods and droughts devastating fields, the challenges facing European farmers have never been more visible or more urgent. Yet most of us rarely stop to think about the story behind our food. The new WWF and SHOWCASE podcast episode dives into this reality, exploring the complex connections between farming, food prices and the natural systems that sustain us.

Across Europe, farmers are under mounting pressure from volatile markets, climate shocks and environmental degradation. Extreme weather events alone now cost the sector billions every year, threatening livelihoods and food security alike. The podcast asks the tough but essential questions: What is really “good” food? Who truly pays for it? Can sustainable food production ever be easy? And is the EU using the right recipe for the future?

Watch the full episode: