On 22 May 2025, Dr. Ignasi Bartomeus, a SHOWCASE partner, joined a panel at the Innovation Through Communication webinar to explore the evolving role of scientists in translating research into real-world impact.

Hosted by Food4Sustainability, the event brought together scientists, journalists and project communicators to discuss how to better leverage scientific knowledge through effective communication.

Representing SHOWCASE, Dr. Bartomeus shared insights on how the project developed and applied its communication strategy. He presented the SHOWCASE narrative — a tool designed not just for outreach, but to enable real change on the ground. A key example was the creation of Experimental Biodiversity Areas, which demonstrate how bidirectional communication between researchers and farmers can shift behaviours and foster biodiversity-friendly practices.

The webinar is available to watch here.