A webinar titled "Striking the right chord to support nature-friendly farming" took place within Forum for the Future of Agriculture (FFA) 2021 Solutions Week. The webinar took place on 9 March, and enjoyed a large number of attendees. SHOWCASE partner from WWF European policy office (WWF EPO) Jabier Ruiz hosted the webinar, and one of the webinar speakers was Lena Luise Schaller from The University of Natural Resources and Life Sciences, Vienna (BOKU).

Two inspiring success stories of nature-friendly farming promotion were presented. The first story told the audience about the success and lessons from a campaign for sustainable citrus production facilitated by WWF EU and a leading supermarket chain in Germany. The second success story presented a biodiversity monitor campaign of a large agricultural bank in the Netherlands focused on creating incentives for dairy farmers to embrace nature-friendly production practices. 

Photo: Part of the FFA2021 Solutions Week promotional campaign.